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ALTEREGO - IN THE PRESS
NEW Brand! Ballerina Hosiery

Ballerina have been established since 1989. And is now one of Europe’s fastest growing hosiery companies. What makes Ballerina special is the teamwork by highly qualified designers and technicians, who create their unique collections of high quality tights, hold-ups and stockings.

Ballerina uses specialist modern machinery in its manufacturing processes, and creates unique ‘in-house ‘designs, which keeps pace with customer’s demands for modern fashion. Ballerina focus on elegance and comfort in their designs, and attention to detail in their high levels of quality control.

Alterego has signed an exclusive deal with Ballerina Hosiery, and is now delighted to be able to offer their extensive collections. At the forefront of innovation and technology, Ballerina have just launched their exciting new pheromone infused collection, ‘Hush Hush’, (patent pending), which will help to make the wearer feel even more special, subtly highlighting her sex appeal!

Ballerina also have an extensive and very special Bridal collection, which won’t fail to make the Bride feel extra glamorous on her special day.


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NEW Roza Gift Box!

Roza have launched an exciting new product to help sales for Valentines Day and beyond! They have introduced a beautiful, and very robust, presentation/ gift box which will perfectly contain either two Roza bra boxes, or a bra, brief and suspender set. The antique-chic box is a rich burgundy, edged in decadent gold, and beautifully lined.

With Valentines day approaching, and Christmas 2014 on the horizon, these will be an exciting addition to any Roza sale. Diane Gordon-Freeman, Alterego’s MD told us “I have never seen anyone else do gift packaging like this before. The box is very pretty, and would look great on any dressing table. Roza, have always had an eye on the gift market, do you remember Valentines last year, they introduced the ‘heart shaped box’, which sold really well? So well, that we still sell it, I hope this will be the same, as women enjoy gifts at any time of the year don’t they? I certainly do!

Contact Gareth Laycock on gareth@alterego=lingerie.com or 0845 094 6603


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PASSION NEWS

PASSION have introduced fifteen (yes 15)! New line ahead of their debut at the ETO show. The Polish brand that has grown dramatically throughout the UK since it was introduced by distributors Alterego in 2011. Its new lines include the pretty ‘Musca’, a sheer babydoll with embroiderd empire line and capped sleeves, and the raunchy ‘Lizzy’, a wet look top and shorts set with lace up front.

Passion uses high quality European fabrics and designs and manufactures its own lingerie with a view to meet the requirements of ladies of every age, shape and size! Their collections include transparent chemises, babydolls, corsets, club wear and costumes. Already a firm favourite with Independents and chains, Passion remain popular throughout the year – not just at Christmas! The collections consist of over 100 models in a variety of colours and including sizes up to 2XL/3XL. Diane Gordon-Freeman from Alterego told us “We’re thrilled to have all of these new products from Passion in time to show at the ETO show. I’m sure that our existing customers will be pleased, but they will be great to show people who have never seen the brand before, and you never know, they could become hooked on the brand as well!”


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Alterego Featured in MODA Underlines - Issue No. 119 - August 2013

New European erotic lingerie brand Avanua debuts as the latest addition to Alterego’s extensive portfolio. Innovative and varied glamour and nightwear for sizes up to XXXL, is designed and manufactured to a very high standard using European fabrics.
All stock will be held by Alterego for immediate delivery with no minimum order quantities.
Alterego MD Diane Gordon-Freeman says the collection fits well with their current brands and Avanua is expected to prove popular with boutiques and online retailers, especially as dropship is available. She says: “Avanua has some great colours and designs, all attractively packaged and priced so retailers can capture a good margin.”




ALTEREGO LINGERIE & NIGHTWEAR BRANDS Beauty Night is a firm favourite with traditional and online boutiques who gain a lot of repeat business from these nightwear and glamour products made in Europe, now with an extended size range to XXL.
Each item comes with its own organza bag and new lines are added intermittently throughout the year. All stock is held in the UK for immediate delivery with no minimum order, and dropship is available.
Established Italian manufacturer Controlbody is launching a new swimsuit (see swimwear section) this season, along with a cotton range of shaping briefs and bodies that are seamless and invisible under clothes.
Controlbody shapewear, which also provides firmness and support after childbirth or surgery, includes Chic in an attractive pattern and with adjustable straps. Most styles are made with breathable microfibre and sizing goes up to a UK 22. All stock is held in the UK for immediate delivery with no minimum order - and there is exclusive POS material available with orders placed at the show.
A staple brand for lingerie retailers across Europe, Corin’s continuity stock is all held in the UK by Alterego, with no minimum order requirement. The collection is designed and made in Poland using French and Italian fabrics and laces, creating the ‘Once worn, never forgotten’ fit that has made Corin famous. Sizes in most ranges go up to G, starting from a 30 back through to 42, and each range has up to four different styles of brief. New this season are some beautiful strapless bridal styles.
Bridal and fashion lingerie sales for Gracya have grown tremendously over the last year, so the brand comes to MODA on a high. The full collection is stocked in the UK for despatch within 48 hours, with no minimum order. Designed by a famous European wedding dress creator to enhance the appearance of the dress, Gracya offers exquisite lingerie for brides as well as more everyday looks.


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PROVOCATIVE NEWS

French brand Provocative have introduced fifteen new lines to their collection. Following the huge success of their existing collection of bodystockings, they have created another four lines. Gareth Laycock, Alteregos Operation Manager told us “I know it sounds daft, but we really are stuggling to keep up with the demand for Provocatives bodystockings. They do them in black and white, and in the lead up to Christmas we were shipping out vast quantities daily. The new lines have come out just in time for the Valentines Day rush, so we expect they will do the same. The thing is, with the exception of Christmas, they’re not really seasonal, so are doing well throughout the year”.



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NEW WEBSITE LAUNCHED!

Alterego were pioneers six years ago, when they became a one-stop-shop lingerie wholesaler, who offered no minimum order quantities, free postage, and next day delivery to both traditional lingerie and ETO boutiques; but also supported and encouraged on-line retailers offering dropship facilities.

Diane Gordon-Freeman MD of Alterego told us “When we started, we were well ahead of the game, and quite innovative in our approach to wholesale. The traditional lingerie suppliers were particularly slow to get involved with the internet, although pretty much Alterego have launched their brand new website, making the whole experience of buying stock even easier.

Alterego were pioneers six years ago, when they became a one-stop-shop lingerie wholesaler, who offered no minimum order quantities, free postage, and next day delivery to both traditional lingerie and ETO boutiques; but also supported and encouraged on-line retailers offering dropship facilities.

Diane Gordon-Freeman MD of Alterego told us “When we started, we were well ahead of the game, and quite innovative in our approach to wholesale. The traditional lingerie suppliers were particularly slow to get involved with the internet, although pretty much now everyone has caught up, although still some websites are a bit poor. Although our old website still functioned and ‘did the job’, I was aware that if we wanted to continue to offer our customers good customer service, the emphasis had to be on their buying process”.

“They need to be able to log onto the site, find what they are looking for, and buy easily, whilst getting stock information and selling ideas on the way. The new site has loads of exciting new fetures, such as different payment and currency options, and choices of types of delivery, for example, 24 or 48 hour tracked, and also dropship to any country, without VAT added!. Retailers can upload their own delivery notes at the shopping basket and even save their basket for later, if they need to”.

Other features include live stock reports, and colour codes to show if stock is getting low. The imagery and size guides are available as downloads for each brand, as is an XML feed for website designers. Gareth Laycock, Operations manager said “The feature that has been most popular so far, is our special offer area, there are some cracking offers with up to 50% off selected stock”. “Some shops have seen an opportunity to buy up some really nice ‘lots’, and they keep coming back for more – that’s what I want to see” he quipped.

Email your comments to gareth@alterego-lingerie.com


                                Registered Company No.: 06148322 | Registered Office: Owthorne Manor, 2 Hubert Street, Withernsea, East Yorkshire, HU19 2AT © 2007-2013























 
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